Google Analytics allows google to look at your data across all platforms. Web and app it doesn’t matter. its very important because it provides valuable insight of how users are interacting with there digital assets and marketing campaigns.
Some tips to google Analytics include:
- Custom Dashboards
- Set up funnels
- Track campaigns
- Set goals
- Enabling site search
- Measure conversions with goals
References:
https://www.tagmate.app/blogs/what-is-google-analytics-importance-benefits-and-reasons-to-use-it
https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/
https://marketingplatform.google.com/about/analytics/
Screenshot of Plugin Installed:
